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Velo Cruces is a 501(c)(3)

public charity

Transforming Las Cruces into a great bicycle and pedestrian community

Velo Cruces


Velo Cruces is a 501(c)(3) public charity formed in 2015 with the mission of transforming Las Cruces into a great bicycle and pedestrian community.


Our three goals are to:

  • Serve as a hub for bicycling communication

  • Advocate for cycling

  • Promote bicycling and recognize bicycling friendly initiatives, businesses and events

2021 Board


Jean Conway, President

George Pearson, Vice President

Renee Huber–Landrum, Treasurer

Rebecca Creamer, Secretary

Eldon Ayers, Member at Large

Andrea Holguin, Member at Large

Donald Wilson, Member at Large

Chet Wright, Member at Large



The Velo Cruces board meets at 6 p.m. on the fourth Thursday of most months. The board meets earlier in the month in November and December. Location varies.

Organizational Documents









Yellow Jersey Sponsors donate $1,000 or more annually


Green Jersey Sponsors donate $500–$999 annually


Polka Dot Jersey Sponsors donate $250–$499 annually


White Jersey Sponsors donate $100–$249 annually

In the News

'Bikes for Juárez' puts kids in the colonias on two wheels


Former board member Chet Wright dedicates his non-profit Bikes for Juarez to bringing joy to children by refurbishing and delivering bikes across the border.

Cycling in the City | This is How You Roll


Donald Wilson and George Pearson contributed to this article by Elaine Stachera Simon in the November/December 2020 issue of Neighbors magazine.

George Pearson awarded the 2019 CAASNM Larry Cottingham Community Action Award


The Community Action Agency of Southern New Mexico Larry Cottingham Community Action Award honors an individual who makes significant contributions to the community through their actions and dedication. The honoree selected serves as a role model for compassion and service, and above all working toward making ours a community that truly thrives—the vision of CAASNM. Read the nomination document to learn about his considerable contributions toward making Las Cruces a great place to ride a bike. Velo Cruces is enormously proud of George.

2019 Las Cruces Mayor's Bike Ride


KTSM TV provided news coverage of the 2019 Mayor's Bike Ride. Approximately 50 riders joined Mayor Ken Miyagishima on a five-mile ride through the central historical districts of Las Cruces.